Blog Articles

Professional Martial Artist or Professional Spokesperson?

By Paul Oddi

From time to time some of my students find themselves looking around at websites from other clubs and send me a link to information posted on these websites. One such link was to a local karate club and a lovely video presentation containing with a series of videos which out the different benefits of martial arts for children.

Clubs posting videos highlighting their programs are nothing new, but what drew my attention was that each of these videos was pre-empted with a testimonial  by a gentlemen named ‘Dave Kovar’ who as he states is a ‘Professional Martial Arts instructor’ who wants to introduce us to that club ‘…one of the top martial arts academies in Canada.’.  That’s quite an endorsement.

Of course I have personally never heard of Mr. Kovar, and being the curious person that I am decided to learn a little more about him by looking him up online.  I found that Mr. Kovar is a martial arts instructor who owns a chain of clubs in California and New Jersey. But it seems that Mr. Kovacs appears to have also have a second career as a ‘Professional Spokesman’ as he can be found in dozens of similar video presentations at schools across America.

Here are a few:

http://www.selectmartialarts.com/alpha/selectmovie.aspx

http://www.selectmartialarts.com/atlantic/selectmovie.aspx

http://www.selectmartialarts.com/karatefit/selectmovie.aspx

http://www.selectmartialarts.com/Ridgewood/selectmovie.aspx

or view dozens more:
http://www.google.ca/search?q=http://www.selectmartialarts.com/+site:selectmartialarts.com&hl=en&filter=0

This kind of online video advertising is known by names such as Spokesperson Video, Virtual Spokesperson, Web Commercials, Video Salesperson, Internet Spokesperson and Web Spokesperson, with the idea being that you capture your visitor’s attention, and deliver a professional message. No different than any other commercial.

If you’re going to deliver a message about your products, services or in this case your club, shouldn’t it be an authentic one, and not some ‘canned’ or ‘cookie-cutter’ message that is used over and over again by dozens of clubs? How much is such an endorsement really worth?

MMA A Flavour Of The Month?

by Paul Oddi

After years and years of traditional clubs promoting that what they offered and taught was the ultimate in self-defense and fitness. Suddenly, these same clubs seemed to have changed their tune or rather are now singing a slightly different tune.

When we first opened a few years back, at our old location in Oak Ridges, there were only two area clubs offering any kind of MMA Program (Mixed Martial Arts). A club in Newmarket and ourselves with our JKD/MMA class. With the popularity and growth of the UFC and Pride Championships, in just a few short years, dozens of MMA clubs have popped up throughout the area.

This is nothing new. When Bruce Lee hit the scene in the early seventies, martial arts saw a huge surge of interest, and in the 80′s when the Karate Kid movie came out, Karate schools seemed to open up on every corner.

The difference this time around is that it isn’t just new clubs opening up, but it is that long established traditional clubs have suddenly started offering MMA classes and programs.

Despite traditional martial arts clearly coming up short compared to the combat based martial arts in the first few UFCs, these clubs continued to champion their traditional training and dismiss MMA as a fad. Now they are really pushing and advertising the fact that they too offer MMA.

Even the large martial arts industry marketing companies like the EFC and MAIA are all publishing articles on how traditional clubs can capitalize on the growth of MMA by adding it to their clubs. They have even created new programs to certify teachers, especially traditional club instructors, in their specially developed MMA programs. I was recently offered the opportunity, by one of these companies, to become certified as an instructor in one of these programs. Over the course of just a single weekend and for only $3000.00 (2 Instructors) we could be certified as MMA instructors, in their program. As well, for only an additional $300.00 per month, we would be able to use the program name in our advertising material and get additional promotional support.

Quite a change from dismissing MMA as a fad or a ‘flavour of the month’, don’t you think?

It is nice to know that even these traditional clubs are finally starting to realize what we and the other MMA clubs have long known. Traditional martial arts and traditional training methods are not the ultimate self-defense and fitness options that they have long claimed to be. That isn’t to say that MMA is the ultimate solution. MMA is just another step in the evolution of martial arts.

The Shortcomings of Traditional Martial Arts Training

Mere repetition of rhythmic, calculated movements robs combat movement of its “aliveness” and “isness” – its reality.
- Bruce Lee

Anyone who has ever been in a fight, a real fight where both people are trying to hurt each other and their adrenaline is pumping, knows that it’s completely unpredictable. There is absolutely no way to know what your opponent is thinking much less anticipate his or her next move. The nature of a physical confrontation has countless variables, meaning that no two confrontations will happen the same way. Fighting is “alive”, free from patterns or restrictive techniques. In true or real fighting, anything goes. So, if fighting does not play according to rules, regulations, or a fixed way of acting, fighting sports aside, than why train in a martial arts systems that have a specific “way” or a set pattern of pretending to defend yourself.

In martial arts, or fighting, timing is everything. You cannot understand timing through a fixed series of punches, kicks and blocks, better known as forms or katas. You can practice fighting techniques for 15 years and show this technique to other people over and over again, but without a sense of timing and distance you can never hope to be able to execute these techniques. Take a baseball player for example. Imagine being shown how to swing a bat properly with all the right mechanics, but never having a pitch thrown to you to swing at. Do you think without the practice of swinging at real pitches that you would ever gain a sense of when to swing? Can this concept be truly understood without experimentation? I don’t think so. So the baseball player learns timing in his batting game by using a batting cage with real pitches. This is aliveness training for a baseball player. Doing the real thing versus pretending or imagining doing the real thing. A baseball player does not wait until the big game to swing at an actual ball pitched to him. The same is true for a martial artist wanting to develop a sense of timing and spacing between his or her opponent.

A martial artist must learn any techniques through the same process of experimentation. Techniques must be practiced against resisting opponents to gain a sense of how techniques work when it counts, and not waiting until the big game. Aliveness training is the only way to accomplish this. To be alive is to move. It is not fixed positions. It is not pretending to be in different scenarios. Without timing, energy, motion, contact and consequences, the martial artist will never truly understand how techniques will help him or her when it counts.

How do you discover what is a practical technique and what is a flowery technique rooted in tradition and style? The answer is – aliveness training. Aliveness training is movement. Aliveness training is not a static fixed or ‘dead’ pattern drill. Aliveness training is as simple as performing ‘Isolation’ drills where both “athletes” are working towards certain objective (attempting to pass the guard for example), or sparring with resistance and realism. Aliveness training is the only way to progress to a greater sense of timing. Aliveness training is accomplished by performing drills and sparring in all ranges of combat, in an isolated environment or where anything goes. Regardless of which range you isolate or if you train all ranges simultaneously you must do so through aliveness. Only through aliveness training can you ever hope to discover what you are capable of doing in a self-defence situation or in the ring.

Traditional martial arts training ‘will not’ prepare you for the reality of combat and self-defence.