THE MIND IS PRIMARY

SET GOALS - KEEP RECORDS

KNOW, UNDERSTAND AND COMMIT TO THE PROCESS

DEMAND MORE OF YOURSELF AND OTHERS

PROTECT THE STANDARD

BE UNREASONABLE

BE ACCOUNTABLE

JUST DO IT

FAILURE IS AN OUTCOME NOT A JUDGEMENT

EVERY DAY IS GAME DAY

RATIONAL THOUGHT OVER EMOTION

NO PASSENGERS, BE AN EXAMPLE